A website should not be a create it and forget it
part of your business. Just like a store in the mall, passers-by will look in the window, come into your store, you’ll have a chance to interact with them and show them what you have to offer.
What are your business goals and objectives and how will the website support them? Who are your viewers? How will the website support your business, your clients and viewers?
Choosing your url(s). Defining Your clients and target audience. Find a host that meets your needs. These are just some of the questions that need to be defined before you start any of the next steps.
By the end of 2014 more people will be access the web with handheld devices like smartphones, tablets or laptops than desktops. Responsive Web Design (RWD) will not only resize your pages to fit the viewers screen, but also resize images and realign objects on the page for a better presentation.
Navigation; This is the way viewers find your information, make sure it´s clear and simple, content, testimonials, supporting your clients, users, and viewers. What images and design will match your products – services and sales process?
Does your website logo-branding match your business card, letterhead and other marketing material?
3. Attracting Viewers
Researching and optimizing your site for Search Engines not just for viewers but for clients, PR. & other advertising avenues. And of course content is king; this includes copy, images, videos, and all other content your visitors will find on your site.
4. Capturing Interested Viewers
Do you use your forms to save emails for your own email app or send them directly to an email service? Plan to use your rss feeds with RSS feeds and email services.
5. Staying in touch and Email Strategies
Use your hosting service or email service to support your big picture. Set Up goals to support your company´s bottom line. Use at least 3 types of emails: call to action, informative and postcard and use all 3 to keep your viewer´s attention.
6. Testing and Maintenance
The importance keeping regular updates, testing, analyzing and validating your site. We will also check Google Analytics and website optimizers. If you already have a website, this is the place to start.
By putting a little time, focus and energy into each of these, your website can be supported and enhanced.