Email Strategy

Email is still the number one way to
stay connected with clients and viewers.

Here are 3 different types of emails to send out:

• Website Updates Form If your travel site has updates or additions like special deals or new supplier promotions this is the perfect way to automate emails as soon as the updates or additions are made.
• Newsletters These emails are sent out periodically with a call to action and links back to the website.
• Information Request Form Always give your viewers a chance to ask for help with leisure travel plans or a business travel review. And include a reply email thanking them for filling out the form and offering other services.

Best Time To Send Your Travel Email

This is always a difficult question to answer. My preferences are:

For Vacation Newsletters
For business travelers vacation emails are best sent out just before or during lunch. Vacations are always a good topic during a lunch meeting.

Business Newsletters
Most people in business use their smartphones to keep updated with business emails so early in the morning while they are standing in line for coffee or before lunch when they take time to catch up on emails. Even after lunch is a good time surveys say employees are happier or in a better mood after lunch.

Create An Email Plan

Let us help you design a plan to turn those on your email lists into clients.