Email marketing is one of the most powerful marketing channels for businesses. To this day, the size of your email list is a display of your reach to your base, what could eventually turn into customers. Your email marketing campaigns should be part of a synergistic approach to generate business and educate your viewers about your products and company.
Email Strategy
One of the best ways to have consistent follow-up is through an email sequence. If you put a new lead campaign, a long-term nurture sequence, and a new customer campaign into place, you will see dramatic improvement in your conversion rates. The best part? You have to write these campaigns only once.
Email List Building
Building up a list of leads is an important part of marketing. Consider capture emails through your website, incoming phone calls, speaking engagements or simply collecting business cards. Leads are what eventually bring in sales.
Another great way to build your list is through refer a friend program. Getting others to promote your product or services greatly expands your reach. Plus, when your current customers recommend you, you gain instant credibility.
Email Service or Software
There are several easy choices for sending out your emails. Check your web hosting company some have some very good services. And there are also online email services that provide several levels of service depending on the size of your list and how many emails you send out.
Whether you use your web hosting services or an online email service like MaipChimp or Constant Contact, keep your email list well protected. This is your blood line to new sales.
Your email marketing program is only a compliment to your sales funnel. This is just one of the steps to turning your website into a business generator. Incorporating your website and other marketing programs such as search engine optimization, content and social networks with your email program will unify a strong sales program.
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