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Email Strategy

Email is still the number one way to stay connected with clients and viewers.

Email is still the number one way to
stay connected with clients and viewers.

email marketing

Here are 3 different types of emails to send out:

  • Website Updates Form If your travel site has updates or additions like special deals of new supplier promotion this is the perfect way to automate emails as soon as the updates or additions are made.
  • Newsletters These emails are sent out periodically with a call to action and links back to the website.
  • Information Request Form Always give your viewers a chance to ask for help with leisure travel plans or a business travel review. And include a reply email thanking them for filling out the form and offering other services.

Best Time To Send Your Travel Email

This is always a difficult question to answer. My preferences are:

For Vacation Newsletters
For business travelers vacation emails are best sent out just before or during lunch. Vacations are always a good topic during a lunch meeting.

family vacations

Emailing families on a rainy day is the best chance to get all the decision-makers in one place.

Business Newsletters
Most people in business use their smartphones to keep updated with business emails so early in the morning while they are standing in line for coffee or before lunch when they take time to catch up on emails. Even after lunch is a good time surveys say employees are happier or in a better mood after lunch.

Create An Email Plan

Let us help you design a plan to turn those on your email lists into clients.

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Web Travel Designs
214 Vinings PkWy SE
Smyrna Ga 30080
(678)453-6588

Jack Kennard is a certified WebMaster and has been creating websites since 1998.

Web Travel Designs provides professional web design services and is located in Smyrna-Vinings, between Marietta and Atlanta Georgia.

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