When it comes to online search for the cruise industry there are 5 major players and several minor players including resellers and social networks. See how the major cruise lines are maneuvering their position online and find out how best to position your pages in the search engines by focusing on the right keyword phrases.
Who is this Keyword Research for
This report can be used by anyone in the travel industry that sells cruises online including
- Cruise lines, sightseeiing boat or cruise excursions
- A travel agency or agents who want to promote a cruise or a group program.
- An online cruise reseller.
- Any company that wants to prote a shore excerision.
The first part of the research will include an overview of the major cruise lines, minor players and the keywords they are using for organic listings, PPC Pay Per Click and links.
The second part of the report will review best keyword options for organic and PPC. The review will list best conversions for most used search terms and compare them to the competition or how many others are using those keyword phrases.
Best Hashtags for Cruising
If you’re using social networks like Facebook, Twitter or Instagram you should be including hashtags to associate your page and post with your market.
As an example, if you have a posting on a cruise ship in a specific destination you may want to include #cruise #Cunard #Barbados as an example.
Some Major Hashtags
#cruiseship #cruises #cruiseships #rivercruises #cruiseshipaddict #luxurycruises #cruiseschip #AlaskaCruises #CaribbeanCruises
Hashtags for Cruise Lines
#CelebrityCruises #princesscruises #msccruises #CostaCruises #Vikingcruises #carnivalcruises #vikingrivercruises #azamaraclubcruises #halcruises #uniworldcruises #SilverseaCruises #starcruises
Currently mixing capital letters does not make a difference, but remember you are using several different social networks and things can change without notice.
Long Tail Keywords Research for Cruises
What are long Tail Keywords and why I should care?
Today when people use a search engine we usually use 3 to 5 words. And the use of 1 or 2 search words are used fewer times. So if someone where to look for an example
- Caribbean cruises
- Alaska cruises
Both are 2-word primary search terms.
Searches are more than likely to include 3 to 5 words
- Caribbean cruises from Florida
- Alaska cruises from Vancouver
Which are both 4 words (the primary keywords and secondary words) which are very good at narrowing down interest.
What Keyword Report will Include
- Who are the Big Players for
- Caribbean Cruises
- Alaska Cruises
- An quick mekeup overview of the major pages
- Longtail keyword search terms that will bring lots of viewers.
- Longtail search terms that are closer to the final sales step.