There are no dark secrets to achieving a good search engine ranking. Some may say it’s a science and an art, it is simply a craft that depends largely on your ability to manage the process by paying attention to all the major steps search engines use in their algorithm.
Why is SEO services important?
Building traffic is the most important job of the website owner.
Custom Google API reports
Having a strong SEO program will give your website a wide reach across many listing services and intern bring many viewers to your site.
Being listed in the search engines not only gives your website visibility but also integrity.
After all the more traffic you can attract will turn into more money. There is a wide range of promotional activities that can drive new and existing viewers to the site, and bring back past users.
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Create a Global presence with a Local Focus.
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Whether you are using TV, radio advertising, or online ads you can follow what is working best and change your position for the best results, and see the return on your investment.
Once your tracking application, like Google Analytics, is installed, it’s important to take advantage of other aspects of different applications for propagating website additions and changes throughout the web.
These would include:
- Giving direct access to your site from major search engines
- Setting up major business listings.
- 2 different ways generic search bots or spiders can find links to all the pages on your site.
Site Design & Optimizing Web Pages
Optimizing pages, making sure each page has clean code so it loads fast, search engines are not blocked, and copywriting will have the right keyword density.
Measure SEO Marketing Performance
Before starting any SEO project it’s important to track progress and give you the technology to adapt quickly to marketing additions or changes.
Google Analytics provides campaign tracking and conversion analysis of PPC or AdWords programs.
Even if you are using TV ads to drive traffic to your site you can learn what the best times, days, and ads work best.
Google Analytics is an excellent starting point and many high-end sites use it exclusively.
Before starting a new SEO or SEM campaign check the website for problems including speed and linking problems. Google and Bing both have a service that will check the site for problems that they use for rating the site.
This is also a good time to figure out who is your local & online competition and track your website position against them.
Keyword Research
The most important phase in any SEO campaign is researching keywords to create a strategy to cover individual pages and category pages.
Keyword research is not an exact science. There are several variables including users, product niche, and timing.
As an example for a travel agent specializing in European river cruises, you will not only consider the average education of someone that takes a river cruise but also the major cities, services, meals, and of course the Christmas markets.
The importance of a keyword strategy should not be undervalued. The success of the organic search engine listing and every campaign going forward will depend on the decisions made during this phase.
One of the most important benefits of online marketing is that it gives the owners the ability to target a very specific niche whether you are a tourist board or a travel agency. This is accomplished by focusing on keyword phrases used by your desired audience.
Keyword Phrases
More and more searches are using longer keyword phrases.
Number of words used in searches in 2020 so far
- 2 words are used the most when searching
- 3 words come in second
- 1 word takes third place.
- Yes 4 words come in 4th place.
Some searches are now being written out as questions which means an unlimited amount of words.
Organic On-page Optimization
Once the keywords have been decided on the on-page and onsite structure needs to be outlined before launching a new page.
The on-site placement should include category choices and a sitemap structure.
The on-page structure will take a little longer because of the different placements of the major and minor keywords and phrases.
- Optimize the title and description meta tags
- Optimizing different header tags.
- Optimize the page in comparison to the top 3 pages for the keyword phrase
- Use header tags creativity.
- Use Structured Data Markup for locations
Of course this needs to all me done so the page is very user-friendly. Remember it is the viewer who resides on the next step, whether it’s to call or purchase online.
Getting Indexed
You’ll find headache-free options to have your site indexed. Your site will be crawlability and some submission services will be automatic. Ask about paid submission services if there is a time factor.
Local SEO Listings
If you have a location where you want customers and suppliers to come into your business location like a travel agency or tourist board, then there are many benefits when taking advantage of a Local SEO strategy.
Close to 20% of searches are looking for a local business or service. So if your business has a local focus including your state, city or township will be helpful.
Google, Bing, business directories like Yelp, and now Facebook have business listings services that can drive interested viewers to your location and website.
There is also Schema on-page coding that can be used for database listing services for each office.
When done correctly you will have a sidebar listing in Google for each office and travel agent that will increase your online visibility and integrity.
Conclusion
Over 20% of searches are for local businesses and Google & Bing wants to provide more and more information viewers are looking for. Local Listing services by major search engines use apps or services like maps and sidebar listings to give the viewer specific information you should have on your site.
Social Networks for Marketing Travel Websites