Managing your website can be over whelming. By breaking up
the tasks with well planned goals you can easily manage your online marketing plan.
What are your business goals and objectives and how will the website support them? Who are your viewers? How will the website support your viewers and clients? Choosing your url(s). Defining Your clients and target audience. Find a host that meets your needs. These are just some of the questions that need to be defined before you start any of the next steps.
Does your website logo-branding match your business card, letter-head and other marketing material? Navigation; This is the way viewers find your information, make sure it´s clear and simple, content, testimonials, supporting your clients, users, and viewers. What images and design will match your products – services and sales process?
3. Attracting Viewers
Researching and optimizing your site for Search Engines not just for viewers but for clients, PR. & other advertising. And of course content is king; this includes copy, images, videos, and all other content your visitors will find on your site.
4. Capturing Interested Viewers
Do you use your forms to save emails for your own email app or send them directly to an email service? Plan to use your rss feeds with Clicklets & Feedburner and their email service.
5. Email Strategy
Use your hosting service or email service to support your big picture. Setup goals to support your company´s bottom line. Use at least 3 types of emails: call to action, informative and postcard and how to use all 3 to keep your viewer’s attention.