Email marketing is one of the most powerful marketing channels for businesses. To this day, the size of your email list is a display of your reach to your base, what could eventually turn into customers. Your email marketing campaigns should be part of a synergistic approach to generate business and educate your viewers about your products and company.

Email Strategy

One of the best ways to have consistent follow-up is through an email sequence. If you put a new lead campaign, a long-term nurture sequence, and a new customer campaign into place, you will see dramatic improvement in your conversion rates. The best part? You have to write these campaigns only once.

Email List Building

Building up a list of leads is an important part of marketing. Consider capture emails through your website, incoming phone calls, speaking engagements or simply collecting business cards. Leads are what eventually bring in sales.

Another great way to build your list is through refer a friend program. Getting others to promote your product or services greatly expands your reach. Plus, when your current customers recommend you, you gain instant credibility.

Email Service or Software

There are several easy choices for sending out your emails. Check your web hosting company some have some very good services. And there are also online email services that provide several levels of service depending on the size of your list and how many emails you send out.

Whether you use your web hosting services or an online email service like MaipChimp or Constant Contact, keep your email list well protected. This is your blood line to new sales.

Your email marketing program is only a compliment to your sales funnel. This is just one of the steps to turning your website into a business generator. Incorporating your website and other marketing programs such as search engine optimization, content and social networks with your email program will unify a strong sales program.

A great website won’t do you any good unless you can get
some traffic flowing to it. A few simple steps can get people
to your website.

The more you put into traffic generation,
the better your chances of converting the general public into
paying customers.

SEO (search engine optimization) is the process of getting your website
recognized more frequently when people perform searches on sites such
as Google or Yahoo. Better SEO rankings mean you get seen by more
people … and that’s a free way to increase traffic to your website.
There are three easy ways you can increase your SEO rankings:
keywords, inbound links, and local search listings.

Keywords

Keywords are the building blocks to all your online marketing.

The first thing you should do is write down all of the keywords
associated with your business. Try to think like someone who needs
your product or service, but doesn’t know where to go. What would
they type into their search engine? If I were looking for a local plumber,
I might type in “plumber Gilbert Arizona.” If I were searching for a
reasonably priced webmaster, I might type in “cheap websites.” Try to
determine all of the possible (intuitive) combinations you might get.

Inbound Links

Inbound links build your reputation and credibility among search engines
(and potential customers, for that matter). These inbound links (often
called backlinks) also allow search engines to more easily find you, rank
you, and get you on the search lists. Not all backlinks are created equal,
however.

Links that come from legitimate sites are best. If you are linked from a
very popular site—even better. But purchased links from “link farms”
might actually do more harm than good. It may sound daunting, but you
can build a solid base of backlinks the right way if you are patient and
consistent in your efforts.
The first step is to set up links from all of your own domains. Your blog,
Facebook pages, Twitter accounts, and any other social media
outlets should all include links to your website. When you post
entries on these outlets, include links to your site, as appropriate. When
others “retweet” these links, you get exponential exposure.

Local Search Listings

If you provide products or services to local customers, a local search
listing is a great way to increase your search engine exposure. When
someone is looking for a localized provider, Google will often send them
to their local listings.
To put your business on the map (literally), go to
www.google.com/places. Select “Add New Business” to enter your
11
business address, details, category,
photos, and more. Google will have to
confirm your address with a phone call
or a postcard sent to your address. Once
confirmed, you’ll begin appearing in local
searches … and your rankings will improve
significantly.
Keywords, inbound links, and local search
listings are great ways to get your website
recognized in organic searches. And the
best part? They’re totally free!

Intergrate your CRM

If you use a CRM like Salesforce to track and segment your prospects to
help your marketing process. You should be able to integrate emails into your email list.

For instance, categorize your list by the actions they’ve taken (such as watching
an online demo or ordering an ebook), what they’ve purchased, when they last talked to you, where they live, etc.

With this information, you can easily send out targeted marketing campaigns that
speak directly to the individual and their interests.

Email Marketing

Email marketing is a great, inexpensive way to reach the
people on your list. If done correctly, this type of marketing
will take your business to the next level and bring a great ROI
for years to come.