A picture is worth a thousand words and is mentally processed over a thousand times faster than text.
Why Use Images and Videos on Your Website?
Some experts say you should use images because humans have a short attention span. I believe it’s because viewers want more information quickly and the right image can say more than what a viewer is willing to read. Like they say, an image is worth a 1000 words.
Remember an image on your page can also be seen in social networks and in search engines.
Also, posts with videos and images earn more than three times the number of backlinks, an important search ranking factor.
Images and Visual content leads to more page views. And more views means more leads.
Make sure your images and videos relate to your content and are designed to work with different devices and platforms.
Who Should Optimize Images
Today more and more viewers are attracted to well-crafted images even to the point of making purchasing decisions based on what they see.
The uses of images on the web are endless.
Here are some of my favorites.
Profile Images and Pages
Your profile image is the first impression viewers will see and have of you. So your profile picture needs to be friendly and professional whether your a doctor, student or a travel agent.
The major search engines are using their image search as a listing and advertising area for products. Also, studies show that about 75% of retail business sales are influenced by attractive visuals (images).
Tourist Boards CVBs Convention and Visitors Bureau
A well planed visual presentations of types of vacations, meeting and convention areas with descriptions invite contact and improves conversion rates.
Food Recipes, Restaurants & Chefs
Food blogs have come a long way in the last 5 years and quality photos have been a big part of that. Well-Designed food images stir our digestive juices and emotions.
Hospitality, Hotels and B&Bs
Impressive image of a room, pool or dining area will motivate a potential traveler to make an informed decision.
Home Products and Designers
Whether you install pools, kitchens or plumbing, images can convey a beautiful expectation of someone’s home upgrade.
Anyone using Social Networks
More and more people are using social networks like Pinterest, Instagram, and Twitter for sharing images and looking for common interests.
Why you should Optimize images for Search
Website visitors comprehend information better through visuals. And more people are starting to use image search to make decisions.
Some SEO experts say voice is the next big thing, but right now image search is growing and the search engines are taking full advantage of it.
If a homeowner is going to replace a sink or cabinets they’re going to want to see the options.
If a vacationer is going on a cruise, they are going to want to see the cabin options, not read about the dimensions or hear about the scenic view. They want to make an informed decision based on what they see. The same with a hotel or B & B as well.
For homeowners to find their next sink, kitchen cabinets or a vacationer to find their next hotel room they will compare shop and the best place to do that is in an image search.
Just do an image search for watches or the next item you’re thinking of purchasing, you’ll see what looks like an eCommerce site. That’s because the search engines want to be the place to shop.
Image Optimization in SEO needs some effort. Part of the success of a web page depends heavily on images that are carefully planned to enhance the page topic.